In other words, I think Web publishers who use Hootsuite are getting good value, especially considering that the cost is precisely zero. That said, bit.ly offers similar features without the burden of that bar. That’s long been one of the more attractive features of ow.ly for publishers, given the need for them to prove ROI, measure audience feedback and test different compositions of microcontent. So, summary stats on links are supplemented with individual tweet statistics showing total clicks and user rating.” As she writes, “ow.ly links via HootSuite to track click-throughs will also love that stats are more detailed.
not that i like it much still.”Īs Jennifer Van Grove ( points out on Mashable in “ HootSuite 2.0: Get More Twitter Tabs, Columns and Stats,” the HootSuite platform itself has continued to improve and offer easier management of everything from “profile feed options (like mentions, DMs, pending tweets), multiple keyword tracking (up to 3 keywords per column), search terms, and groups.” That’s a compelling offering. not so bad as designed to do from within their systems. Sullivan tweeted that “any shortener that frames is bad for SEO as you don’t get credit standalones doing this feel more evil to me.” Further, he replied that “su.pr, diggbar & facebook all frame. UPDATE: I asked Danny Sullivan in October (on Twitter, no less) what he thought of ow.ly. I think I’ll stick with bit.ly, which I know uses the correct redirect every time. ”Ow.ly links won’t harm SEO because they’re designed to allow Google and other search engine spiders access to the content without stealing any Google juice.”Ĭolor me unconvinced. Hootsuite certainly thinks that it’s doing it right, as evidenced by the following statement on their blog: HTTP Status Code: HTTP/1.1 301 Moved Permanently When I tried the HTTP Status Codes Checker tool provided by, however, I received two different server responses: Ghergich of AuthorityDomains was wrong when he wrote that ow.ly uses 301 redirects. Sure looks like a 200, not a 301 redirect, right? That would imply that A.J. So which does ow.ly use? I tried Rex Swain’s “ Rex Swain’s HTTP Viewer” tool, linked to from Danny’s post, on the following link: Ok, so there’s the SEO background and issues at hand. Also keep in mind that while 301s might be issued today, a shortening service could shift to 302 directs at any time (and if they do, I hope scorn gets poured upon them). In short, if you’re hoping that links you tweet will generate link credit for your web site, you want a service that issues a 301 redirect. That means link credit does not get passed on to the long URL. If that’s issued, search engines assume that the short URL is the “real” URL and just temporarily being pointed elsewhere. In contrast, a 302 redirect is a “temporary” one.
Since it’s a permanent redirect, search engines finding links to the short URLs will credit all those links to the long URL (see the SEO: Redirects & Moving Sites section of the Search Engine Land members library for more about redirection).
That number stands for the code a web server issues to a browser (or search engine) when a URL is requested.Ī 301 redirect says that the URL requested (the short URL) has “permanently” moved to the long address. ”A top issue to me, and many others, is that a URL shortening service does a “301 redirect” to the full URL. What’s the nut of the SEO issue? The kind of redirect used. The authority on the subject is absolutely Danny Sullivan, who posted Which URL shortening service should you use? last month. Fortunately, since this is the Web, I can point you in the right direction: My post comes late to the SEO debate and, to be frank, there are others who are much better equipped to argue the point. So there’s that, in the interests of disclosure. I’m on the “yes” side of this argument, both because I would be horrifically hypocritical (I’ve shared thousands of shortened links on Twitter) and because microblogging virtually requires the use of shorteners to work as a means to share and spread data, links, pictures and other forms of media. I just read through a comment thread on “ The Day I Decided to be Evil ” at on whether we should use URL shorteners at all. What’s the issue? Framing and search engine optimization (SEO). I see ow.ly links all over Twitter and I’m not going to take it anymore.
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